12bharat takes the privacy of every player seriously. This Privacy Policy clearly explains what information we collect, how it is used, and the protective measures we put in place to keep your data secure at all times.
Privacy Commitment
Your privacy is not merely a legal obligation to 12bharat – it is a core value we uphold in every aspect of our platform's operations.
All your personal information and financial transactions on 12bharat are encrypted using 256-bit SSL technology — the same level of security used by leading banking institutions in Malaysia. Your data remains unreadable to any third party, even in the event of interception.
12bharat has never and will never sell, rent, or trade players' personal information to any third party for marketing or any other purpose. Your data is used solely for 12bharat platform operations and legal compliance as outlined in this Privacy Policy.
Every 12bharat player has full control over their account information. You may review, update or request deletion of your personal data at any time through your account settings or by contacting the 12bharat support team directly.
12bharat retains player personal data only for as long as it is needed for the stated purposes, or as required under applicable Malaysian law. Data that is no longer needed is securely disposed of using procedures approved by our security team.
12bharat's Privacy Policy is built in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA). We ensure that all data collection and processing practices comply with local legal requirements that safeguard the privacy rights of every Malaysian citizen and resident.
In the event of any security incident involving players' personal data, 12bharat is committed to notifying affected players within the timeframe required by Malaysian law and to taking appropriate remedial action promptly.
Important Notice: By using the 12bharat platform, you consent to the collection and use of information as described in this Privacy Policy. Please read this document carefully. If you have any questions, contact us at support@12bharat.net before using the platform.
This Privacy Policy has been prepared by 12bharat ("we", "Platform" or "12bharat") to transparently explain how we collect, use, store, protect and disclose the personal information of our platform users, who are Malaysian players. This document applies to all individuals who access or use the 12bharat website, register an account, make financial transactions or interact with any of the services we offer.
12bharat recognises that privacy is a fundamental right that must be respected. We do not comply with this Privacy Policy merely out of legal obligation – we do so because it is the right thing to do for every player who entrusts us with their personal information. Your trust is the most valuable asset 12bharat holds.
This Privacy Policy should be read together with Terms & Conditions 12bharat and Responsible Gaming Guide which together form the entire agreement between 12bharat and each player using this platform. In the event of any conflict between this Privacy Policy and any other policy, this Privacy Policy shall take precedence on all matters relating to privacy and personal data protection.
12bharat only collects information that is necessary to provide our services safely and effectively. There are two main categories of information we collect:
Information you provide directly while using the 12bharat platform, including:
Automatically collected information when you use the 12bharat platform, including:
Important: 12bharat never collects or stores credit or debit card numbers directly. All payment transactions are processed through certified, regulated payment gateways that comply with PCI DSS security standards.
12bharat uses collected personal information solely for legitimate and reasonable purposes. Below is a full list of the purposes for which your data is used on the 12bharat platform:
Your personal information not will be used to make automated decisions that could significantly affect your rights or interests without appropriate human review. If you have concerns about how your information is being used, please contact us at support@12bharat.net.
12bharat does not sell, rent, or trade players' personal information to any third party for marketing purposes. However, there are limited situations where personal information may be shared with specific parties within a strictly defined scope and with appropriate safeguards in place:
12bharat Guarantee: All third parties that receive personal data from 12bharat players are bound by strict confidentiality agreements and are required to adhere to data protection standards equivalent to or exceeding those of 12bharat itself. We do not permit third parties to use player data for their own purposes.
12bharat continually invests in security infrastructure to protect the personal data of all players. Our security measures encompass multiple layers of protection:
While 12bharat takes all reasonable precautions, no security system can be guaranteed 100% foolproof. Players also play an important role in keeping their accounts secure — by using strong passwords, not sharing login credentials, and promptly reporting any suspicious activity to the 12bharat support team.
12bharat adheres to the principles of data minimisation and storage limitation. We only retain players' personal data for as long as necessary for the stated purposes, or as required under Malaysian law.
| Data Type | Retention Period | Basics |
|---|---|---|
| Active account information | Throughout the active account period | Contract |
| Financial transaction records | 7 years after the transaction | Legal |
| KYC Documents | 5 years after account closure | Legal |
| Support communication logs | 3 years | Operations |
| Gaming activity data | 2 years | Operations |
| Marketing data (where consent has been given) | Until consent is withdrawn | Consent |
Once the relevant retention period has elapsed, personal data will be securely deleted or anonymised in accordance with procedures approved by the 12bharat security team. Anonymised data (containing no individually identifiable information) may be retained for a longer period for analytics and platform improvement purposes.
In accordance with Malaysia's Personal Data Protection Act 2010 (PDPA), every 12bharat player holds the following rights in relation to their personal data. You may exercise these rights by contacting the 12bharat support team:
You have the right to obtain a copy of the personal information we hold about you. Access requests will be processed within 14 business days.
You have the right to request the correction of any inaccurate or incomplete personal information in your 12bharat account at any time.
You may request the deletion of your personal data, subject to applicable legal retention obligations and account closure terms.
You have the right to object to the processing of your personal data for direct marketing purposes or for other purposes that are not legally required.
You have the right to receive a copy of your personal data in a structured, machine-readable format for transfer to another platform if required.
You may request a restriction on the processing of your personal data during the investigation of a dispute, or where you have objected to processing that is currently under review.
To exercise any of the rights above, submit a written request to support@12bharat.net by stating the type of right you wish to exercise along with your account information for identity verification purposes. 12bharat will respond within 14 business days and may request additional information to verify your identity before processing your request.
The 12bharat platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions properly. The following are the types of cookies we use:
You can manage and delete cookies at any time through your web browser settings. Keep in mind, however, that disabling essential cookies will affect your ability to log in and use the core functions of the 12bharat platform. For more information on how to manage cookies in your browser, refer to the relevant browser help documentation.
The 12bharat platform is intended exclusively for individuals aged 18 years and above only. We do not knowingly collect any personal information from individuals under the age of 18. Should we discover that we have inadvertently collected personal information from a minor, we will take immediate steps to delete that information and close the relevant account.
To parents and guardians: If you suspect that your underage child has registered an account on 12bharat, please contact us immediately at support@12bharat.net. We will investigate and address the matter with the highest priority. 12bharat takes seriously its responsibility to ensure that our platform remains inaccessible to minors.
12bharat reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, Malaysian legal requirements, or the technologies we use. Any material amendments to this Privacy Policy will be communicated to registered players via:
The latest version of the Privacy Policy will always be available on this page. We recommend that players review this Privacy Policy periodically, especially after receiving any notification of changes. Continued use of the 12bharat platform after any amendment takes effect will be considered acceptance of the revised terms.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how 12bharat handles your personal information, please contact us through the following channels:
Our Malay-speaking team will respond to all privacy-related enquiries within 5 business days. For requests involving the formal exercise of privacy rights — such as data access, rectification or deletion — please attach a copy of your identity document to facilitate the identity verification process.
If you are not satisfied with our response to your privacy inquiry after going through 12bharat's internal resolution process, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia (JPDP) under the Ministry of Communications and Digital Malaysia.
Frequently Asked Questions
These are the questions Malaysian players most frequently ask about privacy and data protection at 12bharat. If your question isn't listed here, reach out to us 24/7.
All FAQsJoin over 250,000 Malaysian players who trust 12bharat to protect their privacy while enjoying the best betting experience in Malaysia.
Use of the 12bharat platform is subject to this Privacy Policy as well as Terms & Conditions and Responsible Gaming Guide us. All personal information is stored using 256-bit SSL encryption. The 12bharat platform is for entertainment purposes and is strictly for users aged 18 and above. Any privacy-related enquiries can be sent to us at support@12bharat.net.